Digital Media Consultant

In today’s digital-first world, your website isn’t just an online brochure it’s your storefront, your mission statement, your fundraising engine, and your primary communication hub. For small businesses and non-profit organizations, having a compelling, functional, and easily manageable online presence is no longer a luxury, it’s a necessity.

But here’s the challenge: you’re busy running your organization. You’re passionate about your product, your service, or your cause. You didn’t start your journey to become a web designer, SEO expert, or content strategist. That’s where a specialized Digital Media Consultant steps in, acting as your dedicated digital partner.

The Digital Dilemma: DIY vs. Done Right

Many small businesses and non-profits begin their online journey with a DIY approach. Platforms like Squarespace and WordPress offer incredible tools, making it seem easy to build a site. And while they empower users with intuitive interfaces and vast customization options, the difference between a functional website and a high-performing website is often chalked up to expertise.

Squarespace: Known for its stunning templates and user-friendly “all-in-one” ecosystem, Squarespace is fantastic for those who prioritize aesthetic and ease of management. But unlocking its full potential for SEO, e-commerce conversion, or complex content organization requires strategic insight.

WordPress: The most popular content management system globally, WordPress offers unparalleled flexibility and scalability. However, this power comes with a steeper learning curve, requiring knowledge of themes, plugins, security, and ongoing maintenance to ensure it truly serves your long-term goals.

Without a clear strategy, your website can quickly become an under performing asset, a beautifully designed site nobody finds, or a powerful platform whose features aren’t fully utilized.

Enter the Digital Media Consultant: Your Strategic Digital Partner

A Digital Media Consultant specializing in Squarespace and WordPress for small businesses and non-profits is more than just a web designer.
We are your comprehensive digital strategist, helping you navigate the complexities of the online world to achieve your specific objectives.

What We Do:

1. Platform Selection & Setup: Helping you choose between Squarespace and WordPress based on your unique needs, budget, and long-term vision. We then handle the initial setup, ensuring a solid foundation.

2. Strategic Design & Development: It’s not just about pretty pictures. We design with your audience in mind, focusing on user experience (UX), clear calls to action (CTAs), and intuitive navigation that guides visitors towards your goals whether that’s a purchase, a donation, or a sign-up.

3. Compelling Content Strategy: Your message is paramount. We help you develop a content plan that resonates with your target audience, tells your story effectively, and persuades visitors to engage.

4. Search Engine Optimization (SEO): We implement best practices to ensure your website is discoverable by search engines, helping your ideal customers or supporters find you when they’re looking for what you offer.

5. Integration & Functionality: Whether it’s setting up an e-commerce store on Squarespace, integrating a robust CRM with WordPress, or connecting your email marketing and donation platforms, we ensure all the pieces work seamlessly together.

6. Training & Empowerment: We don’t just build it and leave you. We provide personalized training so you and your team feel confident managing and updating your website, giving you control without the overwhelm.

7. Ongoing Support & Optimization: The digital world evolves. We offer maintenance, updates, and ongoing consultation to keep your site secure, fast, and continuously optimized for performance.

Tailored Support for Your Unique Goals

For Small Businesses: We help you transform your website into a lead-generating, sales-driving machine. From crafting irresistible product pages to optimizing local SEO and streamlining booking systems, our focus is on measurable growth and a strong return on your online investment.

For Non-Profit Organizations: Your mission deserves to be heard. We specialize in building websites that inspire action facilitating online donations, recruiting volunteers, promoting events, showcasing impact, and telling powerful stories that resonate with your community and potential donors. We understand the specific needs of non-profits, from compliance to donor relations.

Let’s Build Your Digital Future Together

You have a vision, a passion, and a purpose. Don’t let the complexities of digital media hold you back. As your dedicated Digital Media Consultant, I provide the expertise and guidance to unlock the full potential of Squarespace or WordPress, empowering your small business or non-profit to thrive online.

Ready to transform your online presence from a “good enough” site to a powerful digital asset?